Social media marketing that delivers real results
Attract, convert and retain clients through meaningful, values-led social media marketing.
Ready to Create Social Media That Matters?
Social media can feel overwhelming, especially for SMEs juggling a thousand other tasks. But when done right, it’s a powerful way to attract new customers, build trust, and retain loyal fans. According to Ofcom over 84% of UK adults use social media regularly and 61% of SMEs in the UK say social media has helped them generate new leads according to a recent FSB report. So let's get your social media strategy sorted.
Intro to the service
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Some of our finest work
Discover some of our recent projects with SMEs like yours...
Transform Your SME Growth
Discover how our ethical marketing expertise can drive sustainable growth for your SME.
“Emilie and the team showed us that our social media channels aren't just a way to get in touch, they are the window into our business and in no time they had us up and running with clear guidance, structured plans and some fantastic ideas to promote our brand. SME Marketing Group were the perfect solution to our growing business and although social media and marketing can be daunting at times, they really made it fun, helping us to gain both interaction with new customers whilst increasing our brand awareness.”
Ben and Dale
Blue Blood
FAQs
Have you got a question? Check out some of our frequently asked questions below, or get in touch. We'd love to have a chat!
Social media marketing involves using platforms like Facebook, Instagram, LinkedIn, and X (formerly Twitter) to connect with your target audience, build your brand, increase website traffic, and generate leads or sales. For SMEs, it’s a powerful way to grow your visibility and engage with your customers where they already spend their time.
Yes! We offer fully managed social media packages, including content creation, scheduling, community management and performance reporting. We’ll take care of it all, so you can focus on running your business.
Absolutely. Transparency and collaboration are key to our approach. We provide content calendars in advance so you can review, approve, or suggest changes before anything goes live.
Not at all. While paid ads can boost visibility, organic social media - done strategically - can be incredibly effective for SMEs. We focus on creating value-driven, consistent content that builds engagement and trust over time, with or without a large ad spend.
Both. We offer short-term lead generation campaigns (ideal for launching a new service or targeting a specific segment), as well as ongoing monthly support to keep your pipeline consistently full.
We track key metrics like:
- Engagement (likes, comments, shares)
- Follower growth
- Website traffic from social media
- Lead conversions
- Click-through rates
Every campaign is built around your goals, and we provide regular reports to show what’s working and where to optimise.
You can typically expect to see early signs of engagement and lead generation within the first 2–4 weeks of the campaign going live. The real value, however, comes from the consistent nurturing that turns leads into long-term clients over time.
We create engaging, relevant content tailored to your audience and platform, including:
- Branded graphics and visuals
- Captivating post copy
- Reels and short videos
- Polls, stories, and interactive posts
- Thought leadership and blog promotion
We always aim to attract, convert and retain your ideal clients through content that inspires action.
That depends on your business, audience, and goals. For example:
- LinkedIn is ideal for B2B and professional services
- Instagram and Facebook are great for visual storytelling and community engagement
- X/Twitter can help you build authority and join relevant conversations
We’ll help you choose the right platforms and create a strategy that works for your audience.
We take a holistic, ethical, and insight-led approach. We don’t believe in guesswork or generic strategies. We take the time to understand your business inside out, speak with your team, and research your market thoroughly. Our goal is to create a strategy that feels tailor-made - because it is.
Yes - when done strategically. Social media is not just about brand awareness; it can also be a powerful lead generation tool when combined with strong content, clear calls-to-action, and a nurturing strategy. We use a proven process to move followers from interest to enquiry to conversion.