Increasing brand awareness and online sales for a customised clothing supplier

Blue Blood were transitioning from having a retail presence in the heart of Oxford, to becoming an online retailer with 100% of their sales going through their website, when they contacted us in 2023.

They needed to manage the transition carefully from a marketing perspective to maintain existing customer relationships, avoid churn and reach new customers online from across the UK.

The website was out of date and whilst Blue Blood had been posting to social media channels, they hadn’t had a focused social media strategy to grow their audience, reach and engagement.

Blue Blood were also keen to break into the workwear market, providing customised staff uniforms, merchandise and safety wear to UK businesses.

Challenges:

• Moving from a retail space in Oxford Covered Market to an online only provision.
• Maintaining existing customers and increasing market share
• Increasing online sales of school wear, team wear and leisurewear
• Establishing a new range of workwear and engaging a new audience of SMEs across the UK

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We developed a digital marketing strategy to manage the transition to online retail only and beyond. Then we focused on the tactical delivery of that marketing strategy, offering a full digital marketing management service to transform Blue Blood’s marketing activity.

We worked with Shopblocks to develop a new retail website that is fully operational and future proof as the business expands. We wrote the SEO content for the site so it performs for search engines and can reach new audiences.

We took a fresh approach to social media for Blue Blood, segmenting their audiences across different channels and tailoring the content and engagement to grow meaningful follower relationships.

The work with Blue Blood continues, we are seeing great results from the changes we have implemented and these are now starting to create new opportunities for growth. We have maintained market share in and around Oxford despite the shop closing and are now able to reach a nationwide audience with the new website which has had just over 233,000 page views since the launch six months ago.

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