Content Marketing
Inspire, inform and motivate your audience with content that connects and converts.
Content That Does More Than Fill Space
At SME Marketing Group, we believe content isn’t just part of your marketing strategy - it is the foundation of it. Great content builds trust, strengthens your brand and drives meaningful action, whether that’s engaging a new customer, nurturing a lead, or retaining loyal clients. We help small and medium-sized businesses across the UK craft content that speaks clearly, ethically and effectively to the right audience - at the right time.
Our Approach: Strategic, Authentic, and Collaborative
We don’t create content for content’s sake. Every blog post, email, guide, video or social caption we write is tied directly to your brand values and business goals.
Our content marketing services are built on three key pillars:
- Insight-Driven Strategy
We take the time to fully understand your business, audience and ambitions before we write a single word. - Human-Centred Creativity
We write and design content that your audience wants to engage with - relevant, valuable and always on-brand. - In-House Collaboration
Nothing is outsourced or templated. Every piece is crafted by our team in close consultation with you, ensuring it reflects your tone, message and market perfectly.
What We Offer
Content Strategy: Audience personas, brand messaging, tone of voice, content themes and content calendars align your content with long-term marketing and business goals.
Website & Blog Content: SEO-optimised articles, landing pages, service descriptions, and FAQs drive traffic, build authority and support conversions.
Email Marketing Content: Newsletters, nurture sequences, product updates and promotions increase engagement and customer lifetime value.
Social Media Content: Captions, reels scripts, storytelling posts and campaigns that build community and drive interaction across platforms.
Lead Magnets & Resources: eBooks, guides, checklists and case studies help to grow your email list and position your brand as a trusted expert.
Video Scripts & Storyboards: Brand videos, explainer scripts and talking-head formats enhance your visual storytelling and engagement.
Copy Audits & Refreshes: We can review and refine your existing content for tone, clarity, consistency and SEO to ensure your existing content still performs and reflects your brand voice.
Why SMEs Choose Us for Content Marketing
- SME-focused expertise – we understand your constraints, opportunities and audience nuances
- Ethical approach – no misleading headlines or manipulative tactics, just value-led content
- End-to-end support – from strategy through to writing, design and publishing
- In-house team – experienced content specialists who work closely with you every step of the way
- Scalable solutions – from one-off pieces to full content programmes
Content That Works as Hard as You Do
The right content marketing doesn’t just sound good, it delivers. With us, your content will:
- Drive organic traffic and improve search rankings
- Convert more visitors into leads or customers
- Strengthen your brand voice and trustworthiness
- Keep your audience engaged across every touchpoint
- Support your wider digital marketing efforts, from SEO to email and social media
Let’s Tell Your Story - Brilliantly
Whether you need one standout piece or a full content strategy, we’re here to make sure your message gets heard and remembered.
Some of our finest work
Discover some of our recent projects with SMEs like yours...
Transform Your SME Growth
Discover how our ethical marketing expertise can drive sustainable growth for your SME.
‘Ssshhh, don’t tell anyone, Emilie and her team are our secret weapon’.
Mark
Somers Partnership
FAQs
Have you got a question? Check out some of our frequently asked questions below, or get in touch. We'd love to have a chat!
Content marketing is the creation and sharing of valuable, relevant content - like blog posts, videos, social media, emails, and more - to attract and engage your ideal audience. The goal is to build trust, position your business as an expert, and drive profitable customer action over time.
Yes! Content marketing is one of the most cost-effective ways for SMEs to build trust, nurture leads and increase sales. Businesses that prioritise content marketing generate 3x more leads than those that don’t (Content Marketing Institute), and typically see better customer loyalty and long-term ROI.
Absolutely. Transparency and collaboration are key to our approach. We provide content calendars in advance so you can review, approve, or suggest changes before anything goes live.
Yes! We offer in-house content creation and can support you with everything from web copy and blog content to tone of voice and brand messaging. If you need help refining your brand visuals or logo, we can assist with that too.
Absolutely. We work across a wide range of sectors - from professional services and retail to tech, property and beyond. We take the time to understand your industry, voice and customers to ensure your content is always accurate, insightful and effective.
You’re welcome to share ideas, but it’s not required. We’ll research your industry, competitors, and keywords to develop a strategic content plan that reflects what your audience is searching for—and what will drive real business results.
Both! We can support you with one-off content projects like a website rewrite or lead magnet, or provide ongoing monthly content packages that keep your marketing engine running smoothly.
We start by getting to know your business, brand, audience and objectives. We then develop a bespoke content strategy designed to meet your goals- whether that’s lead generation, SEO visibility, client retention or brand awareness.
Content marketing is a long-term strategy, but you can expect to see increased engagement and traffic within the first few months. Lead generation, SEO gains and conversions tend to build steadily over time. The key is consistency and quality - which is exactly what we deliver.
We create a wide variety of content in-house, including:
- Blog posts and articles
- Email newsletters and campaigns
- Website copy
- Social media content
- Lead magnets (eBooks, checklists, guides)
- Case studies and testimonials
- Video scripts and storyboards
All content is crafted in close consultation with you to ensure it aligns with your voice, values, and goals.